Cart 0
Let's rethink the way we implement strategy

Rethinking strategy implementation
September 23-24, 2019

Old-fashioned, manually tracked implementation methods result in three out of four strategies failing to reach their goals.
That’s $3 million wasted every minute. The time has come to end years of stagnation in the leadership suite.


DecideAct, pioneer in groundbreaking technology for strategic implementation, is the force behind this Bold Strategy Summit.

Some of the world’s greatest strategy leaders and influencers will be on stage:

  • Dr. Mark Greeven, Professor of Innovation and Strategy at IMD

  • Robin Speculand, Founder and CEO of Bridges Business Consultancy Int

  • Ricardo Vargas, Executive Director of the Brightline Initiative

  • Roger Camrass, Founder and CEO, Camrass & Company

  • Dr. Bījna K. D., Head of Architecture and Innovation, Lloyds Banking Group

  • Tahirou Assane Oumarou, Director of Operations for the Brightline Initiative

  • Guðrún Erla Jónsdóttir, Strategy Officer at Reykjavík Energy Group

  • Grímur Sæmundsen, Founder and CEO of Iceland’s Blue Lagoon Resort

  • Jacob Tackmann Thomsen, Owner of INPAY Global Payments Network

  • James Stockmal, Association for Strategic Planning

  • Antonio Nieto Rodriguez, Leading Champion of Project Management and Strategy

  • Birna Einarsdóttir, Chief Executive Officer at Islandsbanki

  • Bruce LaRue, PhD, Co-founder and President of Chambers Bay Institute

  • Jimmy F. Blackmon, Leadership Expert, Author and Professional Speaker

  • Doug Maris, Vice President of Operations at LBL Strategies 

  • Guðrún Ragnarsdóttir, Owner and Consultant at Strategía 

  • Bjarni S. Jonsson, Co-Founder and CMO DecideAct

  • Flemming Videriksen, Co-Founder and CEO DecideAct

Iceland, polestar of bold thinking, is famous for transforming its 2008 financial crisis into a now-thriving economy. This unprecedented success is due largely to successful strategy implementation.
If you are an executive or strategy consultant working at the corporate level, we would love to see you in Reykjavik. The summit will begin on September 23 with masterclasses held on September 25, 2019.

Keynote Speakers / September 23-24


Theme 1
Strategy gets lost in


$3 million is wasted every minute due to failed strategy implementation. Let’s figure out how to bridge the gap between strategy design and delivery.

Flemming Videriksen, Co-Founder and CEO DecideAct
Modernizing leadership through technology

Why is there an ever-growing need to be both bold and rigorous in strategy implementation? The time has come to end years of stagnation in the leadership suite.

Most leaders are great at formulating strategy, but very little is actually accomplished afterward. The approach to strategy in the executive suite is old-fashioned, manual, and not tangible; methods have not changed since it originated as a discipline. Learn the best ways to modernize leadership through technology.

Ricardo Vargas, Brightline Initiative
Building a bridge between strategy design and delivery

Learn why strategies fail and why we need to take them seriously. How do we bridge the gap between strategy design and delivery? Introducing the Brightline principle and the People Manifesto. Learning from crises and the human element in transformation.

Grímur Sæmundsen, Blue Lagoon Resort
From nothing to global brand: Transforming nature into experience

Grímur will share his journey from using tents by a wastewater reservoir at a geothermal power plant to becoming a global brand and an icon in the Icelandic travel and leisure industry. About strategy failure and success, and why resilience and rigorous focus is a must. A highly personal story.

Jacob Tackmann Thomsen, one of Denmark’s most successful entrepreneurs
30 Companies, 100 mistakes and how implementing the entire initiative for tomorrow

Jacob will share his experiences on innovating, establishing, scaling and selling companies. He will share what he has learned about strategy execution and how he now uses this knowledge to launch “The Entire Initiative.” A highly personal story.


Theme 2

Modernizing strategic leadership through digitalization

The time has come to end years of stagnation in the leadership suite and modernize it through technology. Three out of four strategies fail to reach their goals, and the approach to strategy implementation in boardrooms and executive suites is often old-fashioned, manual and not tangible. How can we succeed with digital strategies?


Theme 3
Taking strategy seriously

Learn why you should take strategy implementation just as seriously as your finances. Discover how fewer, more carefully selected projects are key to long-term success. Hear about the best ways to establish clear strategic governance.


Theme 4
How culture eats strategy
for breakfast

Power to the people. It’s a well-known fact that, in the end, it’s all about the culture. Are your people aligned to the corporate vision, values, direction, and strategy? How can we make employees the main drivers of strategy implementation while maintaining clear accountability?