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Let's rethink the way we implement strategy

Rethinking strategy implementation
September 23, 2019

Old-fashioned, manually tracked implementation methods result in three out of four strategies failing to reach their goals.
That’s $3 million wasted every minute. The time has come to end years of stagnation in the leadership suite.


DecideAct, pioneer in groundbreaking technology for strategic implementation, is the force behind this Bold Strategy Summit.

Some of the world’s greatest strategy leaders and influencers will be on stage:

Dr. Mark Greeven, Professor of Innovation and Strategy at IMD
Robin Speculand, Founder and CEO of Bridges Business Consultancy Int
Ricardo Vargas, Executive Director of the Brightline Initiative
Roger Camrass, Founder and CEO, Camrass & Company
Dr. Bījna K. D., Head of Architecture and Innovation, Lloyds Banking Group
Tahirou Assane Oumarou, Director of Operations for the Brightline Initiative
Guðrún Erla Jónsdóttir, Strategy Officer at Reykjavík Energy Group
Mike Butcher, MBE Editor at Large at TechCrunch
Grímur Sæmundsen, Founder and CEO of Iceland’s Blue Lagoon Resort
Jacob Tackmann Thomsen, Owner of INPAY Global Payments Network
Antonio Nieto Rodriguez, Leading Champion of Project Management and Strategy
Birna Einarsdóttir, Chief Executive Officer at Islandsbanki
Doug Maris, Vice President of Operations at LBL Strategies 
Guðrún Ragnarsdóttir, Owner and Consultant at Strategía 
Bjarni S. Jonsson, Co-Founder and CMO DecideAct
Flemming Videriksen, Co-Founder and CEO DecideAct

Iceland, polestar of bold thinking, is famous for transforming its 2008 financial crisis into a now-thriving economy. This unprecedented success is due largely to successful strategy implementation.

If you are an executive or strategy consultant working at the corporate level, we would love to see you in Reykjavik. The summit will begin on September 23 with masterclasses held on September 24, 2019.

Keynote Speakers / September 23


Theme 1: Strategy gets lost in implementation

$3 million is wasted every minute due to failed strategy implementation. Let’s figure out how to bridge the gap
between strategy design and delivery.

Flemming Videriksen, Co-Founder and CEO DecideAct
Modernizing leadership through technology

Why is there an ever-growing need to be both bold and rigorous in strategy implementation? The time has come to end years of stagnation in the leadership suite.

Most leaders are great at formulating strategy, but very little is actually accomplished afterward. The approach to strategy in the executive suite is old-fashioned, manual, and not tangible; methods have not changed since it originated as a discipline. Learn the best ways to modernize leadership through technology.

Ricardo Vargas, Brightline Initiative
Building a bridge between strategy design and delivery

Learn why strategies fail and why we need to take them seriously. How do we bridge the gap between strategy design and delivery? Introducing the Brightline principle and the People Manifesto. Learning from crises and the human element in transformation.

Grímur Sæmundsen, Blue Lagoon Resort
From nothing to global brand: Transforming nature into experience

Grímur will share his journey from using tents by a wastewater reservoir at a geothermal power plant to becoming a global brand and an icon in the Icelandic travel and leisure industry. About strategy failure and success, and why resilience and rigorous focus is a must. A highly personal story.

Jacob Tackmann Thomsen, one of Denmark’s most successful entrepreneurs
30 Companies, 100 mistakes and one bold strategy to financially include 2.5 billion people

Jacob will share his experiences on innovating, establishing, scaling and selling companies. He will share what he has learned about strategy execution and how he now uses this knowledge to launch “The Entire Initiative.” A highly personal story.


Theme 2: Modernizing strategic leadership through digitalization

The time has come to end years of stagnation in the leadership suite and modernize it through technology. Three out of four strategies fail to reach their goals, and the approach to strategy implementation in boardrooms and executive suites is often old-fashioned, manual and not tangible. How can we succeed with digital strategies?

Robin Speculand, Founder and CEO of Bridges Business Consultancy Int
Digital execution: 11-Step ticking clock model

This highly engaging and interactive keynote explains the 11 Steps to making your organization digital-centric. This talk is based on more than 1,800 leadership interviews across three continents, and shares client experiences from companies such as DBS Bank and LVMH.

Dr. Mark Greeven, IMD Business school
Digital business ecosystems: Learn from China’s digital leaders

Chinese companies that have adopted digital technology have transformed not only their strategies, but their entire organizations into digitally-enabled business ecosystems. Is it time to look East for modern strategic leadership in a digital age?

Dr. Bījna K. D., Head of Architecture and Innovation, Lloyds Banking Group
Strategy: Choosing what not to do

Mike Butcher MBE, Editor at Large, TechCrunch
A bold insight into how AI and technology will influence leadership and strategy implementation in the future.

Roger Camrass, Founder & CEO, Camrass & Company


Meet the Biggest Names in Strategy on One Stage

Click Here For Tickets >


Theme 3: Taking strategy seriously

Learn why you should take strategy implementation just as seriously as your finances. Discover how fewer, more carefully selected projects are key to long-term success. Hear about the best ways to establish clear strategic governance.

Bjarni S. Jonsson, Co-Founder DecideAct
Why you should take your strategy as seriously as you do your finances

Bjarni explores the reasons behind the 75% strategy implementation failure rate. He will discuss what it means to take your strategy seriously and explain how you can “walk the talk.”

Antonio Nieto Rodriguez, The world’s leading champion of project management and strategy
Execution culture

Learn how leading organizations such as Apple, Lego, Huawei, and Singapore Airlines use extreme prioritization to facilitate strategy execution. See how concentrating on just a few key initiatives can dramatically improve your strategy success rate.

Learn the Latest Trends in Strategy Implementation

Click Here To Join >


The speakers listed have all confirmed their attendance and have agreed to post their photographs on the summit website. However final agenda could change for reasons beyond DecideAct Solution IVS control.